The American Red Cross came to Area 23 with an agency-wide challenge:
America is entering a blood shortage, and the ARC needs more young people to start donating blood. We needed to connect college-aged people (ages 18-25) to get them interested in donating blood.
Art Direction provided by Brianna Kelly
Enter the Blood E-Sports, America's most intense gaming challenge:
Out of a couple hundred choices, the Blood E-Sports pitch made it to the top 10 of the Red Cross's list. Although my team did not win the pitch, it was still incredibly rewarding to have created something this far out of the box for a healthcare brand.