Honestly, I'm a guy making it up as I go. Luckily for me, every day has presented a lesson to learn.
I've been taught all my life to think about the "why" of things.
Why do I want to buy this?
Why do I want to travel there?
Why do I walk instead of drive?
Any time a cool Hot Wheels or some other toy commercial came on during Saturday morning cartoons, I would always ask my dad if we could get one of those toys. He would always ask, "Well, why do you want it?" and that always shut me up pretty quick. But it also stuck with me. It gave me an early opportunity to really think about what messages I was receiving, and how I could understand the meaning behind them.
Now at work, the question of "why" keeps popping up. And in every project briefing, "why" is always the first question on my mind.
Why should our target audience care about this?
Why would this copy convey our message better than something else?
Why make a fully digital or experiential campaign instead of a traditional one?
Thinking about the "why" has shaped not only my life, but my work as well. Knowing the "why" answered more problems than it created, and it has made me a more effective problem solver. I know why I write. That helped me build a diverse body of work just two years in to my career. And I know why I work hard. If I make a mistake, I can get back up, dust myself off, learn from it, and work even harder.
I also really like music, so take a listen to this playlist I made with music I'm currently vibing with. It changes a lot.